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The starting point for discussing segmentation is _____.

  • The starting point for discussing segmentation is Mass Marketing.
  • Mass marketing is the strategy of offering a single product to a large, undifferentiated market.
  • Segmentation is the process of dividing the market into smaller groups of customers with similar needs and characteristics, allowing companies to develop targeted marketing strategies.
  • Segmentation is necessary because mass marketing is becoming less effective as the market becomes more fragmented and diverse.