Which of the following option will correctly give the success rate of the latest Facebook post?
Reach and engagement can give an indication of the success of a Facebook post, but it should be taken into account that it's not the only metric to measure the success of a post.
Reach refers to the number of people who have seen a post.
A higher reach suggests that the post has been seen by more people, which can indicate that it has been successful in reaching a large audience.
Engagement refers to the number of interactions (e.g. likes, comments, shares) that a post has received.
A higher engagement rate suggests that the post has resonated with the audience, and they have taken the time to interact with it.
Additionally, other metrics like click-through rate (CTR), conversion rate, and bounce rate, can also be used to measure the success of a post and to understand how effectively the post is driving users to take action.