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__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

  • Brand Equity is the sum total of values, assets and liabilities generated by a branded product over a period of time.
  • Brand equity refers to the value that a brand adds to a product beyond its functional benefits.
  • It's a measure of a brand's worth and the impact it has on consumer perception and behavior.
  • Brand equity encompasses the positive associations, perceptions, and emotions that consumers have towards a brand, as well as the brand's ability to command a premium price and generate customer loyalty.
  • A strong brand equity can help a company differentiate its products from competitors and increase its market share. On the other hand, negative brand equity can harm a company's reputation and sales.