The term marketing mix describes blending four strategic elements to satisfy a specific target marker.
The term "marketing mix" refers to the combination of four strategic elements that a company uses to satisfy the specific needs and wants of its target market.
These four elements are known as the "Four Ps" of marketing: product, price, place, and promotion.
The marketing mix provides a framework for considering how a company will position its product or service in the market, create a unique value proposition, and satisfy the needs of its target customers.
By blending these four elements correctly, a company can develop an effective marketing strategy that helps it achieve its business goals.