To make profits WOULD NOT be one of the primary advertising objectives as classified by primary purpose.

The primary advertising objectives are typically classified into the following categories:

1. Awareness: This objective aims to increase public recognition and awareness of a product, service, or brand.

2. Interest: This objective aims to generate interest in a product, service, or brand among the target audience.

3. Desire: This objective aims to create a desire for a product, service, or brand among the target audience.

4. Action: This objective aims to encourage the target audience to take a specific action, such as making a purchase or visiting a store.

While making profits is certainly a desired outcome for many companies, it is not typically considered a primary advertising objective as classified by primary purpose.